阅读理解。
A man once said how useless it was to put advertisements in the newspaper."Last week," he said,"my
umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but
didn't get it back."
"How did you write your advertisement?" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it
and read,"Lost from the City Church last Sunday evening, a black silk umbrella.. The gentleman who finds
it will receive ten shillings on leaving it at No. 10 Broad Street."
"Now," said the merchant,"I often advertise, and find that it pays me well. But the way in which an
advertisement is expressed of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy
you a new one."
The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take
an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the
umbrella to No.10 Broad Street. He is well known."
This appeared in the newspaper, and on the following morning, the man was astonished when he opened
the front door. In the doorway lay at least twelve umbrellas of all sizes and colors, and his own was among
them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the
loser not to say anything about the matter.
1. What is an advertisement?
A. A news item.
B. public opinions.
C. One way to voice one's view.
D. A public announcement on papers, TV, etc.
2. The result of the first advertisement was that __________.
A. the man got his umbrella back
B. the man wasted some money advertising
C. nobody found the missing umbrella
D. the umbrella was found somewhere near the church
3. The merchant suggested that the man should ________.
A. buy a new umbrella
B. go on looking for his umbrella
C. write another and better advertisement
D. report the police
4. "If it fails, I'll buy you a new one," suggested that the merchant ________.
A. was quite sure of success
B. wanted to buy him a new umbrella
C. didn't know what to do
D. was rich enough to buy one
5. The story is mainly about _________.
A. a useless advertisement
B. how to make an effective advertisement
C. how the man lost and found his umbrella
D. what the merchant did for the umbrella owner
